Nitin Pai
Nitin is the co-founder of Exhibit-360. He currently leads cross functional teams to plan and deliver client projects at Exhibit 360. He started his entrepreneurial journey during his MBA days along with Navin. He was inspired to build an organization of purpose and meaning. His passion for technology and innovation is what drives him to deliver value in his work. Over the years he has achieved tremendous success serving the tradeshow and marketing needs of B2B companies. He detests limiting himself and dares to dream big. His self-belief and go-getter attitude is what propels him forward.
Industry Trends | 10 May, 2024 | 6 min read
4 tools product marketing teams need while going hybrid
Nowadays, B2B marketers are leaning increasingly towards a hybrid sales model that combines in-person meetings with online follow-ups through chat, email, and other channels. As per McKinsey’s report hybrid selling is expected to become the most preferred B2B sales strategy in 2024. This is hardly surprising, considering that hybrid sales models can generate up to 50% higher revenue through wider reach and deeper customer interactions. But, when a company decides to transition into a hybrid sale
Industry Trends | 20 Feb, 2024 | 6 min read
MedTech Industry Stats you need to know in 2024
The MedTech industry of 2024 will be characterized by the widespread integration of generative AI, streamlining of processes, and improving product designs. Inflation concerns loom, impacting costs, while geopolitical tensions cause disruptions in global supply chain lines. The industry anticipates enhanced customer experiences through digital innovation, yet a complete adoption of hybrid sales models remains incomplete. Furthermore, Environmental, Social, and Governance (ESG) considerations gai
Industry Trends | 15 Feb, 2024 | 9 min read
MedTech Industry Trends to Look Out For in 2024
In 2022, more than USD 42 Billion was invested in patient-centred MedTech innovation and R&D. In the last thirty years the MedTech sector has surpassed the performance of the S&P index, demonstrating the growing interest of various stakeholders in this industry. However, MedTech industry trends in 2024 appear to be shifting the other way. Data from the last five years seems to suggest that growth expectations are plateauing, with McKinsey citing reasons ranging from “the burden of scale” to “the
Industry Trends | 23 Jan, 2024 | 11 min read
5 Best Medtech Sales Strategies for 2024
The Medtech industry is rising, with a projected annual growth rate of 5.65% from 2023 to 2028. This signals a clear growth opportunity for MedTech companies. However, the industry is heavily fragmented, with the top 10 companies accounting for only 40% of the total market share today. With new advances and businesses constantly emerging in the MedTech space, the industry is becoming increasingly competitive. This calls for Medtech sales professionals to shift gears and embrace innovative method
3D Solutions | 05 Jan, 2024 | 5 min read
The 6 Best 3D Product Configurators 2024
A product configurator is a tool specifically designed and tuned to a user's needs, helping them purchase products they create. This is a coveted tool that, if used correctly, will drive traffic, whether they are just ‘adding-it-to-cart’ or making an actual purchase. Multiple brands have shifted their focus to hosting product configurators on their websites, apps, and more. This lets customers design, personalise, and visualise products in real-time. In today's business scenario, a 3D business
Industry Trends | 28 Dec, 2023 | 9 min read
The Ultimate Guide to MedTech Sales
Unlike in most other fields, the sales function in MedTech is less about closing the deal and more about guiding healthcare professionals through the ever-evolving landscape of medical innovation. So, the objective of Medtech sales and marketing teams extends beyond mere conversions — they need to be problem-solvers, introducing cutting-edge technologies that are reshaping patient care. MedTech sales play a pivotal role by bridging the gap between breakthroughs in medical technology and the pro
Industry Trends | 19 Oct, 2023 | 13 min read
Best Industrial Marketing Tools for B2B Success in 2023
Ask any B2B marketer, and they will tell you that industrial marketing is nothing like consumer (or B2C) marketing. Unlike consumer marketing, industrial marketing deals with longer purchase cycles, complex decision hierarchies, and an emphasis on long-term relationships over short-term value. This means that industrial marketing needs the right approach and tools that cater specifically to the B2B buying process. With the rise of digitisation, B2B marketers now have a plethora of tech-driven op
Industry Trends | 21 Sep, 2023 | 12 min read
How to Give a Successful Product Demo: A Step-by-Step Guide
You know when you walk into a supermarket, shuffling up and down the aisle, checking off things from your list of groceries, and you come across a table decorated with fiesta memorabilia? The person at the table hands you a tortilla chip with some salsa in a paper cup. You try the salsa, and you like it. You discard the paper cup and leave with two jars of salsa towards the checkout counter. If you’ve ever been in this scenario or something similar, you just got a product demo. And chances are
Industry Trends | 20 Sep, 2023 | 11 min read
Key Augmented Reality Stats You Should Know In 2023
Undoubtedly, augmented reality is an exciting piece of modern technology. You may remember it from Hollywood movies like Iron Man, where Tony Stark redesigns his suit on a holographic model. The fascinating thing is it is available in real life. And recent augmented reality stats prove that this technology has impacted several industries. To explain AR in brief, it is a technology that projects computer-generated visuals on top of the real world. It is one of the most popular forms of immersive
3D Solutions | 25 Jul, 2023 | 15 min read
Sales Configurator vs. Product Configurator: What is the Difference?
Sales configurators and product configurators are like the dynamic duos of B2B product marketing. They're the go-to tools when it comes to giving customers what they want and streamlining the sales process. So, what makes these configurators so special? Well, sales configurators are all about sealing the deal. They're the secret sauce that helps businesses make those sales pitches irresistible. On the other hand, product configurators are all about turning dreams into reality. They let customer
Industry Trends | 25 Jun, 2023 | 9 min read
6 Brands That Use Product Configurators: Real-Life Examples
Let us paint you a picture. You have a desire for a good pair of kicks. You know your design, colour tone, laces, and even the soles. The problem is that you can’t find the exact pair you made up in your head anywhere. What does one do in this situation? Well, the choices are simple – you either settle for what is available in the market or search for a brand that allows you to customise the shoes as per your taste. Many businesses today are integrating product configurators in their business s
3D Solutions | 25 May, 2023 | 10 min read
Why do Customers Prefer 3D Product Configurators?
With the rise of e-commerce and social media, customers now have access to unprecedented information and choice. They can easily compare prices, read reviews, and research products before making a purchase. As a result, they expect more from brands than just a generic message or product. They want a personalised experience that speaks to their specific needs and caters to their interests. Needless to say, this expectation, mixed with advancements in technology, has led to a shift from a one-size
3D Solutions | 02 May, 2023 | 9 min read
4 Ways 3D Product Configurators Are Aiding Digital Marketing
Digital marketing has come a long way since its inception in the early 1990s. From basic website design to sophisticated data analytics and machine learning algorithms, the evolution of digital marketing has been fueled by technological advancements and changing consumer behaviour. One recent development that has gained significant attention is the onset of 3D product configurators. These tools are changing how businesses approach digital marketing, offering customers a more immersive and intera
3D Solutions | 20 Mar, 2023 | 7 min read
Why Are Automobile Companies Embracing Virtual Experiences?
The automobile industry is one of the largest industries in the world that is constantly evolving with the help of advances in technology and changes in customer preferences. A study indicates that India’s automotive market, valued at $100 billion in 2021, is expected to reach $160 billion by 2027. One of the main reasons for this growth is the introduction of virtual experiences in the automobile industry. Digital experiences have taken over almost every aspect of the automobile industry, from
3D Solutions | 20 Feb, 2023 | 7 min read
Are 3D Product Explorers & 3D Product Configurators Similar?
With the influx of start-ups today, many brands and businesses are selling similar products and services. In this competitive market, brands must up their product presentation game to stand out from the other players in the market. One of the essential ways to do this is by leveraging the latest technology and trends. We live in a digital age, and every individual today can easily access their devices - mobile, tablet or desktop - to shop online. It’s critical for businesses to understand the im
About
Exhibit 360 is a solutions platform by Blues N Coppers. Exhibit 360 offers endless possibilities for brands to create interactive experiences for their customers and enable sales right from the web browser.
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