Merck Active &
Formulation Booth

The Experience Created

We created a virtual experience where visitors could walk through a space and explore and discover Merck’s Active & Formulations. A virtual assistant also accompanied the visitor to provide information on products and processes. Every product had in-depth material that could be easily downloaded for reading later. A Book a Meeting feature ensured that sales reps could be contacted for further questions. Nifty games ensured that visitors were engaged and entertained. Additionally, a webinar centre meant that the Merck Team could host relevant webinar sessions to engage their customers.