Merck Life Science aimed to invigorate prospect engagement. 3D solutions by Exhibit 360 enabled immersive experiences, insightful testing, and instant access to product specifics. This resulted 4x engagement, improved global outreach, and enriched buyer insights that not only met but exceeded expectations.
Merck Life Science has a history of shaping life and Health through Science. They offer a broad industry portfolio and best-in-class products for pharmaceutical development and manufacturing. In doing so envision a world where their innovations foster global solutions and a sustainable future.
Driven by innovation, Merck sought to enhance their prospect engagement. Only this time wanting to do this while marketing over 175. Their ambition extended globally, seeking to convey the essence of the unique features and functionalities of each product.
To achieve this, the objective involved enabling a virtual interaction. Precisely replicating real-world testing scenarios for their advanced, sophisticated product range.
Created photorealistic 3D models allowing audiences to explore product intricacies and features in detail.
Simulating testing scenarios to ensure a dynamic and interactive experience, allowing users to understand product performance during application.
Enhancing engagement by allowing users to interact with the product virtually to foster a deeper understanding of its functionalities and applications.
To provide on-demand details that offered users instant access to special information that promotes a seamless and informative user journey.
Engagement
Unified Global Outreach
Increased Buyer Insights from User Interaction
Viral Momaya
Navin Chandwani
Sumit Parab
Sumit Parab
Gargi Gawas
Khushbu Shah
Rasya Menon
Tanmay Joshi
Omkar Dedge
Minal Kumar
Exhibit 360 is a solutions platform by Blues N Coppers. Exhibit 360 offers endless possibilities for brands to create interactive experiences for their customers and enable sales right from the web browser.
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