Wago’s legacy brought to the limelight globally.

Summary

Wago is a global pioneer of innovative connection systems in electrical engineering and electronics for decentralised automation. They provide key solutions for automotive, railway systems and critical utilities infrastructure. Wago wanted to showcase the legacy they built to their customers and a Wago Virtual World was the perfect way. At the same time, the campaign brought people together from across the globe to meet and learn from each other.

Goal

Showcase the legacy of Wago and the potential it holds to customers.

Core Features

Webinar sessions
Branded environment
360 product experience
Gamified experience

Wago
Virtual World

The Experience Created

Customers could walk into a Wago branded environment and discover interesting facts about Wago that they didn’t know. A branded wall highlighted the deep history of Wago and its success across the globe. The event highlight was the webinars hosted by the Wago team. Industry experts took the virtual stage to explore new industry developments and how to best leverage Wago products. Each webinar session fully utilized digital elements to highlight key points. Furthermore, the whole event was gamified with points and leaderboards, encouraging attendees to interact with everything on display and earn points.

What we Achieved

Attendees from Feb 2021:

3000+

Products Hosted:

80+ with simulation

Sales Calls Scheduled:

100+

We created 3D Environments to suit them

‘World of Wago’ was designed to highlight Wago’s legacy and showcase Wao’s flagship cage clamp

A dedicated zone to highlight the Wago’s industrial application

Webinar hall

A fully interactive exhibit area is divided into three critical areas

Interactive and Engaging game contextual to the theme of the virtual world

Project
Management

Ekta Punjabi

Rohit Duseja

Creative
Direction

Sumit Parab

Design and
Development

Khushbu Shah

Sumit Parab

Kajol Bokadia

Omkar Dedge

About

Exhibit 360 is a solutions platform by Blues N Coppers. Exhibit 360 offers endless possibilities for brands to create interactive experiences for their customers and enable sales right from the web browser.