In the words of an iconic supervillain, reality can often be disappointing. Despite all the advances humankind has made in terms of technology and intelligence, nothing underlines human limitations more than our inability to manipulate space and time. Scaling things up and down in terms of size using the bare hands is not possible three-dimensionally, teleportation remains an action movie fantasy, and adverts still largely involve famous people coaxing the audience to buy a certain product, instead of letting them demo it for themselves from the comfort of their living rooms before making a purchase decision.
Now, the metaverse is here to change things radically. A three-dimensional, habitable internet that makes all of the above ideas (virtually) possible via truly relishing virtual experiences is a tantalising prospect. In fact, there are several things that only the metaverse makes possible, such as:
1) Collaborating with remote workers
On the surface, remote work-related collaboration within the metaverse — involving avatars of real people communicating virtually with one another — may seem downright gimmicky. However, you just need to recall how boring and non-interactive your last videoconferencing team meeting was to counter that thought. Then, compare that with this — it may not be perfect, but it is brilliantly immersive and holds the attention span for significantly longer. In this way, virtual experience-driven collaboration makes meetings with your remote workers much more interactive than the ones conducted over Zoom, Google Meet, or other platforms.
Another one of the metaverse’s characteristics is gamification. A virtual experience in which mundane discussions related to project progress and revenue growth can be gamified, with meeting participants engaging in themes/colour-based games such as scavenger hunts or creative problem-solving to build future project strategies or likewise, makes such virtual experiences events that everybody looks forward to, instead of dreading it.
2) Offering immersive consumer experiences
Show, don’t tell — this is the most essential of all ideas for creating memorable customer experiences or marketing campaigns for businesses. And when it comes to visual appeal, the metaverse has few parallels. There is literally no end to the number of ways in which businesses can use the virtual realm to create engaging and innovative consumer experiences.
Here are some instances: On its 100th anniversary, Gucci created a ‘virtual garden’ for each visitor to go through a delectable journey full of gorgeously adorned mannequins, extravagant limited-edition items, and innovative future concepts. In another example, Louis Vuitton celebrated its 200th anniversary by creating a virtual game. This game required participants to discover 200 birthday NFT candles while traversing across a virtual globe. What’s more, for each milestone in the game, players would unlock special tokens that would mark historical moments across LV’s history. This innovative idea would make the game a spiritual tour of the iconic brand’s history.
Such events can be created with standard online games and exhibitions too, but they would not have the sheer depth and user interaction that the metaverse brings.
3) Simulating hazardous production ecosystems
Like any logistical process, manufacturing needs constant evolution and fine-tuning to evade issues related to entropy. A virtual manufacturing facility within the metaverse can enable businesses to review every aspect of manufacturing, especially processes that take place in volatile, hazardous environments in which human presence is minuscule. Production managers can be present in ‘close proximity’ to such processes in a simulation and optimise them virtually.
A close example of this is BMW’s Omniverse virtual factory concept.
As you can see, the metaverse adds new dimensions and creates new growth and revenue generation opportunities for businesses in multiple sectors. No wonder then, that companies around the world, especially the tech ones, are bending over backwards to get metaverse-ready as soon as possible. Most companies want to build their own virtual experiences and, essentially, take a bite out of the metaverse cake, but they need the skill and expertise of professionals to help them do so. For this, look no further than Blues N Coppers.
Our expertise in developing stunning, immersive, and functional virtual events can fuel the creation of aesthetically pleasing and technically robust virtual experiences for your business operations.
Kindly contact us to discover more about our services.
