3D Solutions

Discover 3D solutions that enhance your product marketing with advanced visualisations and enable customer interactions at a deeper level.

3D Solutions | 10 Apr, 2024 | 8 min read

How Can 3D Product Demos Boost Customer Engagement?

Every business revolves around its customers. Hence, beyond delivering a product, businesses strive to create a positive experience for them. This experience is mapped across a series of targeted steps that a prospective customer goes through, which is known as the customer journey. Delivering value at each stage of this journey enhances the customer experience which is reciprocated by increased trust and loyalty. However, in a wide-spanning digital landscape, the customer journey has become a c

3D Solutions | 06 Feb, 2024 | 6 min read

Interactive Presentation for Kiosk – in 3D or 3 minutes?

“Design an interactive kiosk in under 3 minutes!” screams a YouTube video, luring kiosk designers with dreamy outcomes of elevating customer experiences…in less than three minutes, of course. Now it would be amazing if greater engagement and impact could be achieved by 3-minute tasks, but unfortunately, that’s not how the world works. An interactive presentation for a kiosk, especially in the MedTech sector, cannot just be a pretty face. Traditional kiosk marketing strategies like distributing

3D Solutions | 05 Jan, 2024 | 5 min read

The 6 Best 3D Product Configurators 2024

A product configurator is a tool specifically designed and tuned to a user's needs, helping them purchase products they create. This is a coveted tool that, if used correctly, will drive traffic, whether they are just ‘adding-it-to-cart’ or making an actual purchase. Multiple brands have shifted their focus to hosting product configurators on their websites, apps, and more. This lets customers design, personalise, and visualise products in real-time. In today's business scenario, a 3D business

Industry Trends | 19 Oct, 2023 | 13 min read

Best Industrial Marketing Tools for B2B Success in 2023

Ask any B2B marketer, and they will tell you that industrial marketing is nothing like consumer (or B2C) marketing. Unlike consumer marketing, industrial marketing deals with longer purchase cycles, complex decision hierarchies, and an emphasis on long-term relationships over short-term value. This means that industrial marketing needs the right approach and tools that cater specifically to the B2B buying process. With the rise of digitisation, B2B marketers now have a plethora of tech-driven op

3D Solutions | 22 Sep, 2023 | 8 min read

How to Build 3D Product Configurators? The Ultimate Guide

So you’ve got a fully customisable shoe to sell. This shoe can be personalised from the aglet to the sole, from single-tone to two-tone colors, from the tongue to the collar, and from the laces to everything else. But you will just put the keyword ‘customisable’ before & after the shoe and put it up online, hoping to hear back earnestly. Now, you and I both know that shoe has as many chances of selling units as much as the chances for hot soup to start raining, none. Clearly, you need a better

3D Solutions | 21 Sep, 2023 | 10 min read

6 Examples of Interactive Product Demos That You Need to Steal

Test driving a car is an integral part of buying a car. Going around the corners, checking out the interiors, flipping on/off all the toggles inside. This allows you to test out what you’re buying and make a case for yourself if it’s even worth your money. An interactive product demo example is like that but on your phone or laptop. In the competitive business world, attracting and retaining customers is crucial for success. Traditional product demos might have been influential in the past, but

Industry Trends | 21 Sep, 2023 | 12 min read

How to Give a Successful Product Demo: A Step-by-Step Guide

You know when you walk into a supermarket, shuffling up and down the aisle, checking off things from your list of groceries, and you come across a table decorated with fiesta memorabilia? The person at the table hands you a tortilla chip with some salsa in a paper cup. You try the salsa, and you like it. You discard the paper cup and leave with two jars of salsa towards the checkout counter. If you’ve ever been in this scenario or something similar, you just got a product demo. And chances are

Industry Trends | 20 Sep, 2023 | 11 min read

Key Augmented Reality Stats You Should Know In 2023

Undoubtedly, augmented reality is an exciting piece of modern technology. You may remember it from Hollywood movies like Iron Man, where Tony Stark redesigns his suit on a holographic model. The fascinating thing is it is available in real life. And recent augmented reality stats prove that this technology has impacted several industries. To explain AR in brief, it is a technology that projects computer-generated visuals on top of the real world. It is one of the most popular forms of immersive

3D Solutions | 20 Sep, 2023 | 9 min read

What is a Product Demo? The Ultimate Guide

Effectively selling a good product is as important as creating one. And a product demo is a significant part of the selling process. With product demos, sales reps can showcase their products' features, benefits, and functions to prospective customers. An effective 3D product demo is a powerful tool for engaging customers and showcasing how the product will improve their lives. When done right, it can significantly increase sales and build positive brand experiences. However, if not executed pr

3D Solutions | 20 Sep, 2023 | 11 min read

Essential Industrial Marketing Statistics for 2023 and Beyond

In the fast-paced world of e-commerce, where industries and businesses constantly evolve, industrial marketing emerges as a pivotal domain. For instance, consider scenarios where a manufacturer is looking to optimise their production process, a software company is seeking cybersecurity measures, or a construction firm requires raw materials. Who connects all these diverse industries? This is where industrial marketing takes center stage. This type of marketing revolves around identifying the dem

3D Solutions | 25 Jul, 2023 | 15 min read

Sales Configurator vs. Product Configurator: What is the Difference?

Sales configurators and product configurators are like the dynamic duos of B2B product marketing. They're the go-to tools when it comes to giving customers what they want and streamlining the sales process. So, what makes these configurators so special? Well, sales configurators are all about sealing the deal. They're the secret sauce that helps businesses make those sales pitches irresistible. On the other hand, product configurators are all about turning dreams into reality. They let customer

Industry Trends | 25 Jun, 2023 | 9 min read

6 Brands That Use Product Configurators: Real-Life Examples

Let us paint you a picture. You have a desire for a good pair of kicks. You know your design, colour tone, laces, and even the soles. The problem is that you can’t find the exact pair you made up in your head anywhere. What does one do in this situation? Well, the choices are simple – you either settle for what is available in the market or search for a brand that allows you to customise the shoes as per your taste. Many businesses today are integrating product configurators in their business s

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About

Exhibit 360 is a solutions platform by Blues N Coppers. Exhibit 360 offers endless possibilities for brands to create interactive experiences for their customers and enable sales right from the web browser.