“Design an interactive kiosk in under 3 minutes!” screams a YouTube video, luring kiosk designers with dreamy outcomes of elevating customer experiences…in less than three minutes, of course. Now it would be amazing if greater engagement and impact could be achieved by 3-minute tasks, but unfortunately, that’s not how the world works.
An interactive presentation for a kiosk, especially in the MedTech sector, cannot just be a pretty face. Traditional kiosk marketing strategies like distributing pamphlets and showcasing static information, are losing relevance as businesses now embrace experiential marketing, emphasising immersive, engaging activities that captivate and involve people, making them feel deeply involved.
In trade show booths, kiosks are useful for exhibiting items, engaging attendees, and showcasing products in captivating ways. The use of interactive kiosks and experiential marketing is changing the marketing landscape by providing more engaging and productive ways to communicate with consumers.
Current Practices in Kiosk Marketing
There are a number of ways in which businesses are using kiosks at trade shows. One approach that helps companies stand out from the competition and draw in their target audience is the use of portable promotional kiosks. These kiosks are used by businesses to advertise specific products at different trade shows.
Using eye-catching graphics, interactive technologies, and intriguing demos can be another approach to make the kiosk stand out. Using digital displays and kiosks can help increase overall impact and improve trade fair presence. Given that social media is used by all, it can be used to notify people about the upcoming booth and the free goods and prizes that will be provided. Also, this will spread the word about the kiosk's existence, particularly in a public setting like a trade exhibition.
If you want to market your goods and leave a lasting impression, you will know that an interactive model can make an impression on people quickly. Touchscreen technology is one popular type used by MedTech companies which lets guests interact with the kiosk and get details about the goods and services. Virtual and augmented reality is being used more and more to create memorable product presentations and immersive brand experiences.
Another way to draw in potential customers is through interactive presentations and demos that showcase the features and usefulness of goods or services. When it comes to interactive marketing techniques for their trade fair kiosks, MedTech companies can leverage elements like personalisation and flexibility in addition to eye-catching visuals and brand consistency.
Challenges in Kiosk Marketing in MedTech Brands
In the world of MedTech, kiosk marketing encounters its fair share of hurdles. Similar to the dynamic nature of the healthcare environment, patient preferences are evolving accordingly. However, the growth of self-service and telehealth kiosks indicates a shift towards more easily accessible healthcare options, regardless of the challenges.
For the kiosk to draw audience interest, it must offer demonstrations that are entertaining, clear, and easy to understand.
MedTech kiosks commonly lack interaction, which reduces customer satisfaction. Here, AR and touchscreen integration can improve user experience and comprehension of complicated technologies. MedTech marketers must be flexible and quick to understand the needs of their target audience.
Outdated marketing strategies, such as focusing only on video content or targeting a broad audience might not provide the expected results. An outdated website can also harm a company's reputation and reduce sales. Retailers can invest in brand awareness, reorganise staff schedules, and change store layouts to draw in more people at events.
How to Make MedTech Kiosk Design More Interactive?
Incorporating interactive elements like 3D product demos, AR or VR can make kiosks more effective at engaging users. These can be impenetrable in a way that blends interaction with information, thereby pushing the audience towards the sale while keeping them engaged.
With the use of AR and VR technology, interactive kiosks can create immersive experiences that present fascinating possibilities for virtual tours, product presentations, and increased customer interaction. Additionally, to improve and personalise the user experience and encourage active participation and information retention, real-time feedback mechanisms and interactive Q&A sessions can be added.
Benefits of Interactive 3D Demos in MedTech Kiosk
The integration of interactive 3D demos in MedTech kiosks offers several benefits. From enhancing patient understanding to streamlining medical procedures, these demos are revolutionising the way healthcare services are delivered.
Improved Engagement
Using interactive 3D demos as part of MedTech kiosks will serve as an effective crowd-puller, while also holding the audience’s attention for long enough to make an impression. As a result, MedTech sellers can attract greater footfall at events and reach a larger audience. More importantly, it acts as an effective engagement tool that is more than just a gimmick, by educating the audience through its interactivity.
Streamlined Sales Procedures
Interactive 3D demos can streamline otherwise protracted sales procedures. By providing a detailed visual guide to potential buyers, these demos can assist healthcare professionals and administrators in making purchase decisions, enhancing efficiency and reducing the risk of post-purchase dissatisfaction. They also empower your sales team to make better pitches and build stronger relationships with key stakeholders, while not having to worry about memorising every single product detail.
Clarity in Complex Medical Procedures and Equipment Usage
An important factor affecting MedTech product success is the ease of use and adoption of the devices. 3D interactive demonstrations are a great way to demonstrate the ease of use of complicated medical equipment in surgical and diagnostic processes. By teaching the end-users to use these devices, MedTech companies can increase the chances of the product gaining widespread acceptance. They can also help surgeons see and plan procedures, improving methods and lowering mistakes.
By supporting prior planning, providing training, and enabling remote consultations, interactive kiosks benefit patients as well as medical professionals. Future developments in medical technology kiosks, especially in 3D demonstrations, could lead to more realism, interaction, and personalization—that is, the ability to customise medical information to each patient's specific needs.
While virtual and AR technology will improve simulations for medical training and patient education, AI integration will provide adaptable learning experiences. In addition to strengthening the bond between medical professionals and patients, this creates the groundwork for patient empowerment and shared decision-making in a society where people are better informed and health-literate.
