Blogs & Insights

Read our latest blog articles on technologies that moves the landscape of immersive customer experiences.

Industry Trends | 10 May, 2024 | 6 min read

4 tools product marketing teams need while going hybrid

Nowadays, B2B marketers are leaning increasingly towards a hybrid sales model that combines in-person meetings with online follow-ups through chat, email, and other channels. As per McKinsey’s report hybrid selling is expected to become the most preferred B2B sales strategy in 2024. This is hardly surprising, considering that hybrid sales models can generate up to 50% higher revenue through wider reach and deeper customer interactions. But, when a company decides to transition into a hybrid sale

3D Solutions | 10 Apr, 2024 | 8 min read

How Can 3D Product Demos Boost Customer Engagement?

Every business revolves around its customers. Hence, beyond delivering a product, businesses strive to create a positive experience for them. This experience is mapped across a series of targeted steps that a prospective customer goes through, which is known as the customer journey. Delivering value at each stage of this journey enhances the customer experience which is reciprocated by increased trust and loyalty. However, in a wide-spanning digital landscape, the customer journey has become a c

Industry Trends | 07 Mar, 2024 | 8 min read

Medtech Sales Force Effectiveness: Proven Strategies for Boosting Performance

We all are aware that the global MedTech industry has a multibillion-dollar market value and is crucial in the healthcare industry. With this extensive influence comes the need for continuous advancements that significantly improve and save millions of lives every day. Because of these advancements, the different dynamics of the constantly changing MedTech sales landscape have become extremely important. This landscape is profoundly shaped by M&A activities in which businesses engage in strategi

Industry Trends | 27 Feb, 2024 | 17 min read

MedTech Tradeshow Marketing Ideas for Engagement

Like in any other B2B industry, MedTech sales depend on finding potential buyers and building long-term relationships with them. While this may sound simple enough, in practicality, this can get challenging. From finding and qualifying leads to building trust-based relationships, many things need to be achieved before making a sale. And one of the best ways to achieve all this is by participating in MedTech tradeshows. But just participating in Medtech tradeshows is not enough to boost sales; yo

Industry Trends | 20 Feb, 2024 | 6 min read

MedTech Industry Stats you need to know in 2024

The MedTech industry of 2024 will be characterized by the widespread integration of generative AI, streamlining of processes, and improving product designs. Inflation concerns loom, impacting costs, while geopolitical tensions cause disruptions in global supply chain lines. The industry anticipates enhanced customer experiences through digital innovation, yet a complete adoption of hybrid sales models remains incomplete. Furthermore, Environmental, Social, and Governance (ESG) considerations gai

Industry Trends | 15 Feb, 2024 | 9 min read

MedTech Industry Trends to Look Out For in 2024

In 2022, more than USD 42 Billion was invested in patient-centred MedTech innovation and R&D. In the last thirty years the MedTech sector has surpassed the performance of the S&P index, demonstrating the growing interest of various stakeholders in this industry. However, MedTech industry trends in 2024 appear to be shifting the other way. Data from the last five years seems to suggest that growth expectations are plateauing, with McKinsey citing reasons ranging from “the burden of scale” to “the

3D Solutions | 06 Feb, 2024 | 6 min read

Interactive Presentation for Kiosk – in 3D or 3 minutes?

“Design an interactive kiosk in under 3 minutes!” screams a YouTube video, luring kiosk designers with dreamy outcomes of elevating customer experiences…in less than three minutes, of course. Now it would be amazing if greater engagement and impact could be achieved by 3-minute tasks, but unfortunately, that’s not how the world works. An interactive presentation for a kiosk, especially in the MedTech sector, cannot just be a pretty face. Traditional kiosk marketing strategies like distributing

Industry Trends | 23 Jan, 2024 | 11 min read

5 Best Medtech Sales Strategies for 2024

The Medtech industry is rising, with a projected annual growth rate of 5.65% from 2023 to 2028. This signals a clear growth opportunity for MedTech companies. However, the industry is heavily fragmented, with the top 10 companies accounting for only 40% of the total market share today. With new advances and businesses constantly emerging in the MedTech space, the industry is becoming increasingly competitive. This calls for Medtech sales professionals to shift gears and embrace innovative method

Industry Trends | 17 Jan, 2024 | 7 min read

Latest Digital Trends In Healthcare and Pharma Marketing

Advertising and marketing for pharmaceuticals and health products are undergoing major digital developments. Reportedly, the pharmaceutical and health sectors invested $17.8 billion in digital advertising in 2023, and by 2024, this number is anticipated to surpass $20 billion. Marketing strategies in the pharmaceutical and healthcare industries have substantially transformed due to a shift towards digitally-driven approaches. This transformative potential is particularly evident within the phar

3D Solutions | 05 Jan, 2024 | 5 min read

The 6 Best 3D Product Configurators 2024

A product configurator is a tool specifically designed and tuned to a user's needs, helping them purchase products they create. This is a coveted tool that, if used correctly, will drive traffic, whether they are just ‘adding-it-to-cart’ or making an actual purchase. Multiple brands have shifted their focus to hosting product configurators on their websites, apps, and more. This lets customers design, personalise, and visualise products in real-time. In today's business scenario, a 3D business

Industry Trends | 28 Dec, 2023 | 9 min read

The Ultimate Guide to MedTech Sales

Unlike in most other fields, the sales function in MedTech is less about closing the deal and more about guiding healthcare professionals through the ever-evolving landscape of medical innovation. So, the objective of Medtech sales and marketing teams extends beyond mere conversions — they need to be problem-solvers, introducing cutting-edge technologies that are reshaping patient care. MedTech sales play a pivotal role by bridging the gap between breakthroughs in medical technology and the pro

Industry Trends | 22 Dec, 2023 | 10 min read

Sales & Marketing in Biotech: Strategies That Work in 2024

In today’s day and age, where we become increasingly advanced in technology and are extremely interconnected, it has become crucial for old and new sectors to keep up with the latest trends. And one of the industries that has shown the most potential is the biotech industry. In fact, the need for biotech is in such high demand that studies show that the growth rate of the biotech market will be over 7.4% by the year 2025. The biotech industry is ever-evolving where breakthroughs in gene editing

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Exhibit 360 is a solutions platform by Blues N Coppers. Exhibit 360 offers endless possibilities for brands to create interactive experiences for their customers and enable sales right from the web browser.